About Hart Copywriting & Editing

For about 20 years, I have worked in a publishing and/or direct response marketing environment -- at both InvestorPlace Media and Royall & Company. During my time at each of these companies, I've gained invaluable experience as an editor, as well as a financial and fundraising copywriter. 

I know the key to successful direct response marketing is making a personal connection with your intended audience.  

I am crafting a personal letter for you that invokes an emotion and compels your reader to take action -- make a donation, renew a subscription, subscribe to a new service, etc.

Today, I want to share my editing and copywriting expertise with you, your company or organization. I want to help you reach new audiences, raise awareness of worthy causes, boost donor or subscriber bases, and retain lasting relationships with your donors and subscribers.

Simply put, I want to help you to realize and exceed your goals. 

I have had the opportunity to work on a variety of projects and programs. Below is a sampling of my experience ...

Financial Copywriting
  • Long-form direct response financial marketing email blasts
  • Renewal campaigns (email and print), including a tier coupon campaign that generated $220K
  • Conversion series to maintain interest
  • Website content (bios, about the service, getting started materials)
  • Landing page copy
  • Free/Prospecting reports to generate interest in a service, collect email addresses and boost leads
  • Financial whitepapers

Fundraising Copywriting
  • Day of Giving campaigns, including a one-day event that generated more than 795 gifts
  • Matching gift campaigns
  • Participation challenges
  • Infographics
  • Engagement programs to maintain alumni's connection with their alma mater (email, print and web components)
  • One- to four-page letters to encourage graduates to give back to their alma mater (email and print)

Other Copywriting
  • One- to two-page letters to encourage a student to apply to a particular college or university (email and print)
  • Brochures/Guides (print and online) to increase a student's interest in a college or university​